Panasonic Establishes “A Better Life, A Better World” as its New Brand Slogan
Osaka, Japan – Panasonic Corporation today announced that it has established "A Better Life, A Better World" as its new brand slogan to show the vision the Panasonic Group is aiming for towards the 100th anniversary of its founding in 2018.
The new brand slogan is based on the unchanging Basic Management Objective the company has adhered to since its founding, and expresses the vision and direction the company is striving to achieve.
“A Better Life, A Better World” encapsulates Panasonic’s vision of expanding and pursuing a better life for each individual customer with its various partners in various spaces and fields, such as the home, the community, in business, in travel and in the car, and realizing a better world globally through its contribution to the environment and other activities, in both its B2C and B2B businesses.
The new brand slogan will be used globally from September, 2013, primarily to express Panasonic’s corporate vision and attitude. The company has also developed an original font as a symbol of its innovation.
Panasonic is globally proclaiming that it will transform into a company that shares excitement and empathy with its customers and the company is determined to make a robust recovery as a unique company, a company unlike any other in the world.