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Panasonic Business has today announced the launch of ‘Think again’, a new integrated advertising campaign that asks people to reassess what the Japanese manufacturer means to them.

The playful campaign asks the question, “You thought Panasonic just made great TVs?” before inviting people to ‘Think again’ with a series of facts, world records and case studies that highlight the company’s B2B pedigree.  


Panasonic has launched two rugged mobile network cameras for vehicles, designed for monitoring journeys on trains, buses and haulage.

The Full HD WV-SBV131M camera and HD WV-SBV111M camera produce high quality pictures even in low light conditions. This is achieved by using the High Light Compensation (HLC) and Adaptive Black Stretch (ABS) functions to correct dark areas and suppress the saturation of bright lights, such as car headlights. It means the cameras can maintain colour mode for longer and achieve crisp, clear, in-focus images, in all light conditions.


Panasonic has introduced a people masking solution, within both a range of cameras and as part of PC-based software, that ensures users can continue monitoring their premises, whilst protecting the privacy of individuals.

Germany’s Federal Data Protection Act protects individual’s rights to privacy in reference to the handling of their personal data. This means that surveillance images that identify individuals are strictly prohibited by law. The Act is expected to become national law across all EU countries.